The CBF (the Brazilian Soccer Federation) has unveiled a new Crest for the 5 time World Cup champs that will be worn on the front of their famous yellow jerseys starting in 2020.
This redesign comes on the back of the CBF getting a new president, Rogerio Caboclo.
Caboclo took up the position of President hoping he could clean up the image of the scandal-tainted governing body of soccer, and it seems that he and the CBF took that quite literally with the new crest, cleaning it up and modernizing it with some slight tweaks.
(The Old Crest on the Left, new flashy modern crest on the Right)
Y’all ever heard of “Don’t fix what ain’t Broken”?
Yeah, well that’s exactly how I feel about this. I’ve always found the Brazil crest to be perfectly fine. It was modern, it was iconic and everyone instantly recognized it.
Now the abomination that has replaced that perfectly good crest, isn’t even a complete crest. There are random yellow streaks that break up the crest and the colors clash. The original colors worked so well together because they weren’t fighting for your attention.
This design trend to ‘minimalize’ everything and reduce it is getting old. Juventus started it and a bunch of people have started to follow suit. Even clubs in Brazil have started to adopt this design choice. Club Athletico Paranaense recently unveiled a crest inspired by Juve to mixed reviews.
The objective of this redesign was to “improve brand awareness, make it more effective in the digital world, while broadening public knowledge about all the work done by CBF” and while I can understand the need to modernize for the modern age, wasn’t there a way of doing so without making it so in your face? Couldn’t they just have updated the font of the previous logo and modernized the colors a little?
Either way, this design trend isn’t going away anytime soon.
But what do you think?
Is this new Crest a modern icon or is it just too much?